Professional Profile
Strategic and results-driven Marketing Director with a proven track record of building high-impact marketing functions from the ground up. Skilled in developing and executing multi-channel campaigns that drive measurable growth in engagement, attendance, and ROI.
Background includes more than a decade in audit and enterprise risk management before transitioning into marketing in 2022, bringing analytical depth and operational rigor to every initiative.
Demonstrated success leading digital marketing strategy for both corporate and nonprofit organizations, with notable achievements in direct mail performance, social media growth, and community outreach. Currently pursuing dual certifications in digital marketing to further enhance capabilities in performance marketing, branding, and analytics.
Based in Harrisburg, Pennsylvania, USA.
Notable Employers
Jul 2024 - Present
Director of Marketing
Beltone Central PA
Full-Time
Camp Hill, Pennsylvania, USA
Notable achievements include:
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ROI of 9408% (not a typo) for in-house direct mail campaigns in 2025.
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Average ROI of 309% for all ad campaigns in 2025.
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Developed / perform ongoing maintenance for company intranet.
Responsibilities include, but are not limited to:
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Design and develop digital and print marketing materials for outreach events.
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Develop, design and execute social media / direct mail / email / search campaigns. Monitor performance and adjust strategy as needed.
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Direct and proof 3rd party-generated creative content before publication to ensure maximum impact and on-point branding.
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Provide training to company personnel and review phone transcripts to ensure accurate referral source reporting.
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Track and report KPIs to company owners.
Feb 2023 - Present
Director of Marketing
Trinity Farmers Market
Part-Time
New Kingstown, Pennsylvania, USA
Notable achievements include:
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Increased the vendor community by 942% (from 12 to 125) over the 2024 and 2025 summer seasons.
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Increased average shopper traffic by 295% (from 75 to 296) over the 2024 and 2025 summer seasons.
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Gained 532 Facebook followers (242% increase) for Trinity Farmers Market over the course of the 2024 and 2025 summer seasons.
Responsibilities include, but are not limited to:
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Develop and execute annual marketing plan.
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Develop, design and execute social media / direct mail / email / search campaigns. Monitor performance and adjust strategy as needed.
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Serve as Head of PR.
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Design and assemble print marketing materials.
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Provide training to personnel to ensure event data is captured accurately.
Jan 2022 - Present
Director of Marketing
Trinity Global Methodist Church
Part-Time
New Kingstown, Pennsylvania, USA
Notable achievements include:
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Incorporated organization with the PA Department of State.
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Stood up the marketing function for the organization.
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Developed / perform ongoing maintenance for organization's website.
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Gained 157 Facebook followers (185% increase) for Trinity GMC over the course of 15 months.
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4.5% average social media click-through rate (CTR) in both 2024 and 2025. Industry average is 1.3%.
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9821 unique website visitors in the past 12 months (as of July 2025), compared to 814 during the prior 12-month period (1051% increase).
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Increased the monthly number of returning website visitors by 1041% (from 44 to 502) in a 15 month period.
Responsibilities include, but are not limited to:
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Develop and execute annual marketing plan.
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Develop, design and execute social media / direct mail / email / search campaigns. Monitor performance and adjust strategy as needed.
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Serve as Head of PR.
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Design and assemble print marketing materials.
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Set up Google Ads account (including grant application). Monitor ad performance metrics and adjust strategy as needed.
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Report metrics and progress to the Administrative Council.
Sep 2005 - May 2021
Manager, Risk & Controls (and various other roles)
Ahold Delhaize and its subsidiaries
Full-Time
Carlisle, Pennsylvania, USA
Responsibilities included, but were not limited to:
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Identified, assessed, and prioritized enterprise-wide risks (financial, operational, strategic, compliance, reputational, etc.).
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Developed and implemented risk management policies, procedures, and frameworks.
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Facilitated risk assessments and workshops with business units and leadership teams.
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Monitored internal and external risk trends and emerging threats.
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Collaborated with department heads to develop risk mitigation strategies.
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Ensured alignment of risk strategies with organizational goals and regulatory requirements.
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Ensured adherence to relevant laws, regulations, and standards (e.g., ISO 31000, COSO).
Work Experience
Proven track record in digital, print, direct mail and email marketing, delivering impactful results across industries.
May 2014
The Pennsylvania State University
Bachelor's degree
Accounting
Aug 2014
The Pennsylvania State University
Bachelor's degree
Marketing
Education
Degrees and certificates in the specialized fields of accounting and marketing.
Marketing Strategy
Strategic Planning
Business Analysis
Market Research
Financial Analysis
Problem-Solving
Project Management
Risk Assessment
Leadership
Digital Marketing
SEO / SEM
Social Media Marketing
Content Marketing
Data Analysis
Design
Email Marketing
Copywriting
Web Design
Editing / Proofing
A / B Testing
Professional Skills
Key competencies essential for navigating and excelling in various professional contexts.
🇫🇷 French
Intermediate proficiency
🇬🇧 English
Native or bilingual proficiency
Languages
Proficient in multiple languages, facilitating effective communication and collaboration in diverse settings.
Achievement Award
Ahold Dehaize USA
SOx Certification Project
May 2016
Achievement Award
Dale Carnegie Course
Public Speaking
Oct 2016
Honors & Awards
Acknowledgments for exceptional achievements and contributions in professional endeavors.
Rev. Dr. Edwin Green
Pastor, Trinity GMC
July 2025
Great, wonderful, fantastic, incredible, positive, productive...
Angela Cook
Outreach Chair, Trinity GMC
July 2025
Working with Jenna is like having a one-woman marketing department who just gets it. She turns our goals and ideas into action by bringing the perfect mix of creativity, tech-savvy strategy, and heart. She introduces platforms and tools we didn’t even know existed and uses them to expand our reach and impact in real, measurable ways. Through a smart mix of email campaigns, social media, blogs, website design, carousels, and more, she connects us with new audiences while keeping our core community engaged. She strikes the ideal balance between professionalism and personal connection, making us feel truly heard and understood. Whether she’s working independently within tight parameters or jumping into collaborative sessions, she’s reliable, responsive, and able to adjust to whatever level of hands-on involvement we need.
Recommendations
Endorsements and testimonials highlighting professional aptitude and contributions from colleagues and partners.
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